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Make Sales Support Organization-Wide

It's fine to informally encourage all your employees to generate more business, but nothing beats hard and fast training.

Clerks, receptionists, repair technicians and delivery drivers are often in positions to spot opportunities that your sales staff might overlook.

Here are four key changes you can make to turn your entire staff into a sales support team:"Profit dial" set to high1. Reserve a portion of company-wide staff meetings to introduce new products and services. Give your staff an idea of the types of customers who might buy the items and why.2. Teach employees to chat with customers in ways that lead to increased sales. For example, customer service representatives can sell additional products or services based on customer queries - or even complaints. What's more, a smooth, professional response to a customer's problem can lead to a long, profitable relationship.3. Train your delivery team to ask customers a few pointed questions based on the items customers are receiving. Even shipping clerks can strike up brief, productive conversations when they contact customers to confirm the arrival of an order.4. Show staff members how to record customer responses on a standard form or checklist to give to the sales department. Consider awarding bonuses based on the profits from any resulting sales.

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