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"Customer service does not come from a manual. It comes from the heart. When it comes to taking care of the customer, you can never do too much and there is no wrong way if it comes from the heart!"-- Debra J. Fields, Founder of Mrs. FieldsCustomer loyalty may seem like a myth from the distant past. In these days of intense competition — both from brick-and-mortar businesses and e-commerce operations — a company either provides quality customer service or pays the price of failure.
That's simply because today's customers demand it. If they don't get the service they want from you, they know they can take their business elsewhere. And potential new customers are comparing your service with your competitors. So where do you start when you want to bolster your efforts to keep customers happy?
First, set up an executive task force with the power to make changes. Let your staff know about the task force and how important customer service is to you. This tells them that your company is committed to the project. Then, roll up your sleeves and get to work.
Here are six stages to more successful customer relations.
A solid service policy ensures that your customers will keep coming back and your sales will continue to grow.
*Securities offered through 1st Global Capital Corp. Member FINRA, SIPC. Investment advisory services offered through 1st Global Advisors, Inc. We currently have individuals licensed to offer securities in the states of AL, AZ, CA, CO, CT, FL, GA, HI, ID, IL, IN, KY, MI, MS, MO, NV, NJ, NC, OH, RI, TN, TX, WA, WV and WI. This is not an offer to sell securities in any other state or jurisdiction.