Porte Brown Wealth Management
Unleash the Power of Language
- A gold dealer offering bank leveraging on purchases used a headline in his ads that read: "2/3 Financing on Gold and Silver." No one knew what the terms meant so there was little response. The dealer changed the headline to read: "If Gold Is Selling for $300 an Ounce, Send Us $100 an Ounce and We'll Buy You All the Gold You Want." Instant result: revenue skyrocketed five-fold.
- A resume service that wanted to set up joint ventures with employment agencies decided to spell out specifics in its offering. Pointing out that the agencies already spent $20 to $50 on each job candidate — qualified or not — the resume service offered to slash that cost 50% or more. It calculated a potential savings of $1,000 a week. The offer succeeded again because the agencies understood the numbers and saw they would save money that could be applied to other capital needs.
- A publisher wanted to sell a special report on cake decorating. His initial promotional copy stressed that the report could cut cake decorating time for commercial bakeries, and offered the report for $39 with a 30-day money-back guarantee. After seeing lukewarm responses, the promotional material was altered to stress that bakeries could save 500 hours of labor costs, or about $5,000 a year. As you can imagine, sales heated up.
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*Securities offered through 1st Global Capital Corp. Member FINRA, SIPC. Investment advisory services offered through 1st Global Advisors, Inc. We currently have individuals licensed to offer securities in the states of AL, AZ, CA, CO, CT, FL, GA, HI, ID, IL, IN, KY, MI, MS, MO, NV, NJ, NC, OH, RI, TN, TX, WA, WV and WI. This is not an offer to sell securities in any other state or jurisdiction.