A Winning Press Kit Helps Spotlight Your Company

Every company benefits from good publicity. That's why you shouldn't wait for reporters to come to you. Create a press kit that grabs gets them to come to you.

Infographic with various words: Information, Press Release, Communication, Public Relations, etc.

These days, you should have a paper press kit and an electronic version on your company website. A paper press kit is traditionally held in a folder with pockets. Have your company logo and name emblazoned on the front and include the following information inside:

An electronic press kit is patterned along the same lines as the paper version but it's more versatile. For example, on your website, you can post your current press release and include an archive of all past releases.

Journalists can access the material 24 hours a day. In addition to photos, bios and press releases, online press kits can include copies of speeches made by company executives and official documents that you want to make public.

It takes time to put together a press kit that attracts the attention of the media. But once it's done and you send it to journalists — by e-mail or snail mail — you have a better chance of seeing favorable media coverage.

Press kits are designed to highlight your company and its achievements. By developing a good package, you can mold your company's image and the message you want to convey.

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