Practically every not-for-profit you encounter is stretched thin and could use more workers to help raise funds and conduct other activities furthering its mission.
But you can't always hire more workers in this budget-conscious environment — not with donations trending down during the first half of 2019. Of course, volunteers can pitch in and you don't have to pay them, but these charitable-minded people are often hard to recruit.
Yet there may be another option: Partnering with a business entity, or combination of entities, to form a corporate volunteer program.
The idea of partnering a corporate entity with a not-for-profit organization is hardly new. According to the Committee Encouraging Corporate Philanthropy (CECP), a New York City-based coalition of business higher-ups dedicated to charitable causes, about 60% of the world's large companies provide some form of paid volunteer program for employees. This figure is only expected to rise.
It appears to create a match made in heaven. For corporations, setting up a volunteer program raises their visibility, polishes their reputation in the community and enhances teamwork within the workplace. It is also suggested that such programs may improve employee morale and reduce employee turnover, although that is difficult to quantify.
For not-for-profits, the benefits of a corporate volunteer program can be even more pronounced, especially when the revenue stream is considered. Nevertheless, there are certain risks associated with the potential rewards. Notably, you may expend an inordinate amount of time and effort on a program that doesn't prove to be profitable over time.
At the outset, it can't hurt, and it almost always helps, to have more hands on deck. In addition, teaming up with a well-known company can raise your organization's profile, making your not-for-profit instantly recognizable to a wider segment of the population.
For organizations that are typically short of staffers, sometimes to the point of postponing major projects, the program can be a godsend. What's more, if the word gets out through the media or even word of mouth, potential donors may sit up and take notice. Employees who participate in the corporate program might eventually become permanent volunteers or even employees. And these individuals often continue to support the organization when they leave the company for another or retire.
In the best case-scenario, the not-for-profit's core mission and the company's business model are in sync. For example, if a not-for-profit engages in after-school athletics for underprivileged children, a sneaker company could be a good match. Does your organization have any logical candidates?
Frequently, a corporation will open a limited window – perhaps just a single day or one week – when employees can participate. For instance, the company's employees may help decorate or renovate a hall or other venue where an event is being held. However, make sure you will have the firepower to finish these tasks. Also, be careful when corporations offer volunteers on short notice. You can't rely on a company to stage an event taking place next week – it takes advance planning.
Finally, realize that opportunities exist, but there are pitfalls to avoid. If your organization isn't going to benefit from the enterprise, it's not worth your while. If so, be sensitive about turning down corporate volunteers. When it is feasible, suggest an alternative that will work better for both of you.
Some factors are simply beyond your control. For instanced, you can't gauge with 100% accuracy the motivation of the corporation and its volunteers or their willingness to take direction and follow it. Nor can you foresee all the problems and hindrances that are likely to crop up. On the other hand, you can boost the chances for success through several steps, including the following measures:
There are plenty of opportunities for improving your fortunes through a corporate volunteer program, but missteps can set your organization back. Look for a match that makes sense for everyone concerned and then operate with a spirit of cooperation.
Many organizations can help not-for-profits partner with corporate entities.
But your involvement should not end when the match is made. Establish a relationship with the corporate responsibility administrator and remain in touch. Frequently, a one-day event can evolve into an ongoing arrangement that is mutually beneficial.
Get in touch today and find out how we can help you meet your objectives.