You Have Something to Say, So Say It

When most people think of advertising, they immediately think about buying media space -- ads on TV or the radio or in newspapers and magazines. Effective, but expensive.

Tablet with a press release document on the screen

There are other ways to promote your business that won't cost you much more than a stamp or the time to send a message on your computer or fax machine.

Articles about your business that appear in the media give you something that traditional ads don't -- respectability. When you get quoted on television or in a newspaper, you're suddenly an industry expert. And once relationships are established, writers may call you again for help with future stories.

Even better, customers will turn to your company with new business.

Here are some ideas:

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